💡 Choosing A Professional SEO Agency For Your Business Is Not An Easy Job!
There are countless of SEO agencies, SEO Companies & SEO Freelancers available in Kuala Lumpur, nowadays.
After COVID19, many companies & freelancers identify as SEO Service Providers. However, providing SEO service is a lot more than just knowing the “how-to”. If you’re looking for SEO service providers, especially an agency that offers full service, the list of options may be overwhelming.
The last thing your business needs is to spend money on SEO strategy that doesn’t suit your business. So how to understand your business’s SEO needs?
During our free consultations, we posed a few primary questions to business owners to understand their grasp of SEO. Below are the findings:
And most of the time, the answers to the questions are NO.
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Now, let’s highlight the points to consider before choosing your Next SEO Agency.
1.SEO is not a gimmick
1.1. The misconceptions are
“It is easy by fixing page title, page description mixup with keywords, that’s all”
“One time optimization is enough!”
“Have read an article about SEO, it is so simple to do.”
Are We Right?
SEO is the process of optimizing your website to drive organic traffic. It is challenging. Actually, SEO Strategy differs depending on the country, language, demography, business scope, products and many other factors depending on the nature and competition in the industry. It is a long term process to keep the consistency in the search rank & target customers
But, we agree. There should be a checkpoint to measure the outcome. That’s why we have gantt chart to give a clear outline of what we do at every process.
1.2. Avoid anyone who talks about it abstractly
People who maintain that they have special insight into Google’s algorithms, or who play up the mystique surrounding SEO, are not usually….honest.
Oftentimes, agencies suggest shortcuts like buying links, keyword stuffing, and cloaking can lead search engines to demote your website. However, when Google’s bots discover that you’re using these tools, they’ll demote your site in their rankings. This will result in decrease of organic traffic. SEO specialists who claim to have special knowledge could be using Black Hat SEO practices, for which you will ultimately pay a high price.
2. Be specific about your goals
Steer clear from agencies that promise you vague goals such as "increasing organic traffic'’. One thing to understand is that there are many different kinds of organic traffic and increasing traffic does not automatically translate to increased revenue. When your website ranks first on Google for unrelated keywords, it only creates a high bounce rate which means bringing the wrong target audience...like directing people to Pizza Hut when they were looking for a Bak kut teh shop, they WILL walkout.
First, you and your team should outline EXACTLY what you’re hoping to accomplish with SEO.
Are you looking to boost product sales by ranking for certain keywords?
Are you struggling to reduce your website’s bounce rate or increase your conversion rate?
If you’re looking to increase ad revenue, would you prefer to have a wide audience or a smaller audience that spends more time, on average, on your site?
Are you looking for help building a social media following, creating sponsored content, or other services that go beyond SEO?
3. Don’t Google for 'Best SEO Malaysia'. Instead, go by word of mouth.
The best firms typically have a lot of long-term customers who have referred members of their professional circle to the same service. Only companies that need new clients will bother to rank for “Best SEO Company in KL,” for example. This applies to other keywords, too, like “Best SEO services” and “best SEO tools.”
One of the best ways to find a qualified SEO firm is the old-fashioned way: word-of-mouth advertising. Instead of using Google, ask people in your professional circle. After all, a recommendation is the highest form of flattery.
4. Find an SEO firm with strategies that work for your business
Importantly Consider the KPI’s (Key Performance Indicator)
Organic sessions: How many people visit your website through organic search? This is often considered the most basic, and most important, KPI in SEO. Beyond that, you can look at other factors like the average number of page views, duration per visit, number of unique visitors, and bounce rate.
Conversion Rate: What percentage of visitors buy your product, sign up for your newsletter or engage with your content?
Target Keyword Ranking: Which keywords do you rank for and, overall, have your keyword rankings increased since you hired your SEO firm?
Google Crawling Mistakes: Google crawling is the process by which a Google bot systematically indexes your website’s content. If Google struggles to read your website, it cannot index it in a way that shows up in search, which negatively impacts organic traffic.
Page load time: The time it takes for a page to load directly correlates to how quickly people leave your site. According to Think with Google, the bounce rate, meaning how quickly people exit your website, increases by 90 percent when page loading time increases from one to five seconds.
5. Choose an SEO firm that communicates effectively.
In KL, many business people and entrepreneurs should have access to the tools that SEO Companies use to measure KPIs (Moz, SEMRush, Google Search Console and Google Analytics) most likely, they don’t have time to spend the time to analyze all that data. For this reason, they need an SEO specialist team that works in terms of communication and fostering trust.
Please, Keep in mind that SEO is a process so you could be working with SEO Professionals for years to come to meet your organic website traffic goals. It’s important to understand that a successful SEO process takes time, patience, and a constructive working relationship to deliver promising and long lasting results!